Peter's Blog

I'm very pleased to announce that the new MailBuild editor has just been pushed live and is now available to all of your clients. We covered the list of new features here last week, but here's a quick summary if you missed it:

1. Multiple repeater support - Include as many repeaters in your templates as you'd like.
2. Inline CSS - We automatically move all your CSS inline when sending the campaign for the best results in all email clients.
3. Drag and drop - Move repeater items quickly and easily.
4. Live preview - See precisely how your content looks as you type.
5. Bigger, resizable WYSIWYG editor - Great for clients adding big chunks of content to their campaigns.
6. Huge performance increase - Rebuilt from the ground up, feels like you're editing a local document.

The past few weeks we've been hard at work putting the final touches on an all new version of the MailBuild editor. It's launching this time next Monday (July 21st), but we wanted to give you a heads up on the new features we'll be including.

Here's a quick screencast showing some of the new features in action. You can also check out a higher quality version here.

We web designers and developers can easily forget how much of our day to day language is incomprehensible to outsiders who don't know their AJAX from their Jif. Over time, we tend to develop ways of talking to our clients that they can actually understand, which is great.

However, there are other areas where industry specific jargon can creep in without being noticed. One such spot is in our MailBuild templates. Not so much in the technical construction of the templates, which are intended for clients, but more in the labelling used, which is aimed at your client's subscribers.

For example: You know what a web version is, and your client might know, but their readers? Probably not. Instead of using the actual phase web version in your template, why not describe what it actually is. "If you can't read this email, view it on the web".

Over at Campaign Monitor we've posted our 2008 update to our testing of CSS support in email clients. There's been no Outlook 2007 style shocks this year, but we have seen some changes worth noticing.